Colston & Company announced a 2008 partnership created with the North American Paired Donation Network (NAPDN) to offer marketing services including a new patient website, new logo and new patient brochure.  NAPDN is a non-profit organization whose mission is to inform end stage renal patients in need of a kidney transplant of the paired donor alternative.

“It’s a wonderful organization,” said Jim Colston, vice president of Colston & Company, “and we are proud to be involved in communicating this outstanding message of hope to patients facing kidney transplants.”

Colston & Company will be providing a new look to the website, making it more user friendly and easy to understand while including Search Engine Optimization (SEO) to make it easier to find on the world wide web.

“Kidney transplant patients are often confused and overwhelmed by all that’s out there.  We want to provide them with not only a great source of information, but also a place to read stories of others who have faced this issue.  This website will be a place for them to connect with others in the same situation,” said Teresa Braun, Director of Development and Program Manager for NAPDN. 

Teresa Braun, a kidney donor to her husband, Ken, knows firsthand what transplant patients face.  “Her passion for the organization and dedication to the cause has inspired us all,” said Angie Colston. “We are looking forward to providing NAPDN with our marketing services during the coming year.”